Wag Train Retreat.
A brand worth booking.
A luxury dog boarding and professional training business set on six private acres in Elon, North Carolina — owned by Jen Mariani, a veteran and CCPDT-certified trainer. My job was to turn a deeply personal, hands-on business into a website that feels as warm, premium, and trustworthy as the real thing.
- Role
- Design & build
- Type
- Client · Small business
- Location
- Elon, NC
- Multi-page site — Retreat, Training, Grooming, Pricing & FAQ — structured so owners find answers fast.
- Booking-focused flow with intake forms for boarding, training, and cancellations built in.
- Warm, premium visual language that earns trust — the site had to feel like a home, not a kennel.
- Trust signals front and center: CCPDT-certified, veteran- and family-owned, six acres.